10 Reasons Visitors Hate Your Website
by Michael Allen
I turn complex problems into beautiful and intuitive user interfaces.
You don't have a blog
A blog is a great platform to share your thoughts, expertise, and passion with the world. People absolutely love reading them because they are a fantastic way to stay up to date on current events, learn new information, and be entertained all at the same time. Blogs provide a unique perspective that can't always be found in traditional news sources, and they are often much more personal and relatable.
If you don't have a blog on your website, you're missing out on a huge opportunity to connect with your audience and build your brand. Not having one also means you're missing out on search engine optimization (SEO) benefits. Fresh, relevant content is one of the main factors that determines your website's ranking in search engine results pages (SERPs). A blog gives you an opportunity to create keyword-rich content that can help improve your website's SERP ranking.
Lastly, a blog is a great way to build relationships with your customers and create a community of engaged followers. By providing valuable content and engaging with your readers, you can build trust and loyalty that will translate into sales and long-term customers.
It takes forever to load
In today's fast-paced world, people don't have the patience to wait around for a slow website. If your site takes more than a few seconds to load, chances are people will get frustrated and leave. As far back as January 2018, Google announced that speed is now a landing page factor for Google Search and Ads, and that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Make sure your site is optimized for speed to keep people from clicking away.
Speed is now a landing page factor for Google Search and Ads - Google
The design is outdated
An outdated design can make your site look unprofessional and untrustworthy. If your website looks like it's from the early 2000s, it's time for an update. Use current design trends to give your site a fresh, modern look.
You don't have a search bar
If you don't have a search bar on your website, you're essentially making it harder for people to find the information they're looking for. Without a search bar, visitors have to click through your website pages one by one in hopes of finding the right content. This can be frustrating and time-consuming, and may cause some visitors to give up and leave your site altogether. In addition, not having a search bar can make your site appear disorganized and unprofessional.
There's too much going on
A cluttered, busy website can be overwhelming for users. Too much text, too many colors, and too many images can make it difficult to focus on the content. Keep your design clean and simple to make it easy for visitors to navigate and find what they're looking for.
The content is unprofessional
Your website content should be well-written and free of errors. If it's not, it reflects poorly on your business. Make sure to proofread your content before publishing it to avoid any embarrassing mistakes.
There's no clear call to action
Your website should have a clear purpose. What do you want visitors to do when they come to your site? Make sure your call to action is clear and visible. If people can't figure out what to do, they'll likely leave.
It's not mobile-friendly
These days, it’s more important than ever to have a mobile-friendly website. Mobile devices are becoming increasingly popular, and people are using them to access the internet more and more. In fact, mobile internet usage has now surpassed desktop internet usage.
According to Statista, nearly 60% of all internet traffic is accessed through smartphones and tablets, meaning that it is now more important than ever to make sure your site is mobile-friendly. If it's not, you're missing out on a whole lot of traffic. Make sure your site can be easily viewed on all devices.
The navigation is confusing
Your website navigation should be easy to understand and use. If it's not, people will get frustrated and leave. Keep your navigation simple and straightforward to make it easy for visitors to find their way around.
There are pop-ups everywhere
Pop-ups can be annoying and intrusive. If you're using them on your site, chances are people will leave. Unless you're using them sparingly and for a good reason, it's best to avoid them altogether.
The photos are low quality
When it comes to your website, blog, or even social media, high-quality photos are a must. In fact, studies have shown that posts with images get 94% more views than those without. So, it’s no surprise that businesses are willing to invest in professional photography.
However, there are risks associated with using low-quality photos, especially if you are using them for your business. Here are just a few of the risks:
- Low-quality photos make your business look unprofessional.
If you’re using photos that are grainy, blurry, or have poor lighting, it’s going to reflect poorly on your business. In today’s competitive market, it’s more important than ever to put your best foot forward, and that starts with high-quality photos.
- Low-quality photos can turn customers away.
In general, people are visual creatures. We’re more likely to remember something if we have a visual to go along with it. So, if your photos are low quality, it’s likely that potential customers will remember your business in a negative light.
- Low-quality photos can hurt your SEO efforts.
If you’re using low-quality photos on your website or blog, it could hurt your search engine optimization (SEO) efforts. That’s because Google and other search engines penalize sites with poor-quality content. So, if you want your site to rank high in search results, using high-quality photos is a must.
It's not secure
If your site is not secure, people will be hesitant to enter their personal information. Make sure your site is https secure to ensure visitors that their information is safe.
If your website is guilty of any of these things, don't worry. There's still time to make some changes and improve your site. By making a few simple tweaks, you can ensure that your website is up to par and that visitors will stick around.